Your glamping tents are staged, your site’s surroundings are brightly lit, and the firewood is stacked just right. Now it’s time to book those guests!

Whether you’re a new glamping business or looking to increase occupancy, it’s time to learn tactics on how to get noticed and get guests in the door (or tent flap – whatever it is!) and get glowing reviews.

Unsure where to start? Here are some expert tips and tricks to help glamping hosts secure more reservations and book more glamping guests for a successful and profitable year.

Expert Tips & Tricks to Book More Glamping Guests

Define Your Unique Value Proposition & Brand

What type of glamping guests are you targeting? If you’re not sure, it might be time to hone in on your glamping stay’s Unique Value Proposition (UVP) and discover who it appeals to the most.

• Tune in to your target audience. For example, if your glamping accommodation offers secluded, romantic tents with a bottle of wine, couples could be your target audience. If your glamping site offers spacious tents, outdoor games, and nearby activities, then it might be best suited for fun-loving families. 
• Align your brand to match your UVP. A name, logo, and visuals are an excellent place to start (and you may already have these) but remember to align your messaging as well. Attracting the right glamping guests ensures you can meet – or exceed! – their expectations. And that gives them memories they’ll wish to create again, encouraging them to return.

Nail Your Online Presence (Even if You're on OTAs)

While third-party platforms like The Dyrt, Hipcamp, Glamping Hub, and Airbnb can drive solid traffic, you still need an online presence of your own. Why? Because savvy guests will Google you before booking. A professional, branded website builds trust and showcases your site on your terms.

A few pro tips for websites and OTA’s?

• Build an easy-to-navigate, fast website with a clear call-to-action like “Book Now” or “Sign Up for Discounts.”
• Create a compelling listing title and description for OTA platforms. They are rather competitive, after all, so it’s important to stand out. For example: “Secluded Glamping Tent in Redwoods | Outdoor Shower + Firepit.”
• List all the included perks like breakfast baskets, any sports equipment and games offered, and other benefits your glamping stay offers. 
• Add reviews, testimonials, press mentions, or awards for credibility. And don’t forget to display top reviews on both your website and listings.
• And link your website on every social platform and OTA. Not only will it help to funnel traffic, but it will also give guests another layer of trust.

Optimize Your Listings for Search (SEO for Glampers)

Search Engine Optimization (SEO) isn't just for bloggers. A well-optimized listing can position your glamping website in front of guests actively seeking the perfect getaway. Use SEO properly, and guests will more easily find you through search engines and stumble across ads through their feeds.

How can you boost your listing to book more glamping guests?

• Use location-rich keywords like “group glamping in Pacific Northwest” or "canvas bell tent near Portland."
• Add specific descriptions, such as “romantic safari tent with private hot tub” or “pet-friendly glamping with hiking trails,” that appeal to the experiences glampers might seek.

Use Strategic, Storytelling Photography

Invest in good photography. SEO-rich listings and a good story behind your brand are must-haves, but a picture is worth a thousand words. So hire a professional photographer to capture your glamping stay in its best light.

How else can you elevate your photos?

• Take golden hour and nighttime snapshots of your glamping accommodation. The golden hour magic will give your photos a welcoming atmosphere. And night shots capture the romantic glow of camp bonfires, lanterns, and even the tent lit up from within.
• Plan a few lifestyle shots if you can, including guests sipping a drink, lounging in the comfy bed, or even kids playing in the natural surroundings. These shots are crucial in helping guests envision themselves there as well.
• Focus on bigger scenes and smaller vignettes. In other words, show a panorama of the view and a wide interior shot of the glamping stay property (along with any upgraded amenities), but don’t forget to hone in on other charming touches like a hammock swing, the coffee-making station, or the Adirondack chairs circling the bonfire.

Tap Into the Right Social Channels

You don’t need to go viral to be effective. The key is consistency and knowing where your soon-to-be glamping guest audience scrolls.

• Use Instagramfor dreamy reels, behind-the-scenes setup, and guest testimonials.
• Use Pinterest to attract travel planners with keyword-rich pins like "Best Glamping Spots for Honeymooners" or "Luxury Camping in the PNW."
• Collaborate with influencers, micro-influencers or eco-conscious bloggers in your region. A single post from the right account can boost traffic significantly.

Use Limited Seasonal and Themed Experiences

Give your fun-loving FOMO glamping guests a nudge with special events and experiences that only come once a season or even yearly.

How do you nudge them?

• Create limited-time offeringssuch as a cider kit for booking a fall foliage weekend stay.
• Plan seasonal events like new moon stargazing nights, meteor showers, or New Year's Renewal meditation classes.
• Remind guests of the time, like how many weekends are left in spring/summer/fall.

Automate Communication That Builds Trust

Clear, timely communication reassures booked and upcoming glamping guests. It also offers a layer of transparency that sets their expectations, which reduces the likelihood of cancellations or negative reviews.

• Set up an automatic personalized welcome message or booking confirmation that delivers essential info like directions and arrival instructions (especially for those easy-to-miss turns), a list of what to pack (and what you already provide), as well as local weather or fire advisories.
• Send a follow-up message after glamping guests leave, thanking them and encouraging/reminding them to leave a review. You could also incentivize reviews (read on for more!)

Leverage Glamping Guest Reviews

Your happiest guests can be your best marketers, so make the most of their enthusiasm. Encourage them to spread the word about your glamping stay. Start here:

• Ask guests to tag your glamping stay on social media. This could be your Instagram handle or a custom hashtag.
• Include a QR code in welcome materials linking to your review form.
• Offer incentives for return guests who bring friends. For example, “Book together and each will receive a welcome bottle of wine.”
• Monitor and respond to reviews – the good and the bad! Use feedback to fine-tune your glamping stay, offerings, and more because trust and transparency win.

Reward Glamping Guests’ Loyalty

Enthusiastic guests and repeat guests should be rewarded, don’t you think? As a nice gesture and to build relationships, offer your glamping guests loyalty points, setting you up for long-term success.

Here are a few reward ideas:

• Offer discounts to returning guests, like 10% off or a free add-on (like a firewood bundle or breakfast kit).
• Create a simple loyalty program, such as “Stay 3 nights, get 1 night free”.
• Run exclusive, limited-time flash deals to email subscribers and guests.

Final Thoughts

There’s no one-size-fits-all formula to glamping success, but the hosts who think like storytellers, marketers, and community builders are the ones with full calendars and glowing reviews. Every element of your digital presence should reflect the experience you’re promising—a chance to escape, connect, and recharge.